Kutheni abathengi be-B2B beyeka iimveliso ezikhoyo? Tonton Imiyalelo Yokwenziwa Ngokufunwayo Ngeendawo Ezintathu Zokuthengisa
“Umqeqeshi, asinayo le style kwi-XXL.” “Le nto ifumaneka kuphela njengoko ikho; asinakuyishicilela ilogo yeqela kuyo.”— — Iintetho ezinjalo zihlala zenzeka kwi-B2B procurement. Imveliso ethengisiweyo eyayikhe yaphumelela ngenxa ye "kiqela", kodwa namhlanje, ngenxa yeentlobo eziphindaphindayo, ubungakanani obungaphelelanga, kunye nemali ebizibophelele kwizinto ezithengisiweyo, ayikwazi ukuhlangabezana neemfuno ezimbini zeminyhadala ekhethekileyo kunye nokwenza umntu ngamnye. Abathengi be-B2B abaninzi bayajika kwi-on-demand production.
Ngenkcitho yeminyaka emininzi kwicandelo lokwenziwa kwezinto zemidlalo, Tonton Izemidlalo idale iindawo ezintathu eziphambili zokuthengisa ezenza ukuba "ukwenziwa ngokwezifiso" kube lukhetho olubandakanyekayo ngaphezu kwe "ready-to-wear", ibeka inkampani njengomnye wabaphambili kutshintsho lweshishini.
I. Ukuvelisa Izinto Ngokrelekrele: Ukwenza Ukuveliswa Ngokufunwayo " kuKhawuleza" kunokwenda kokuThatha
Ukusebenzisa inkqubo yayo ye-MES yedijithali kunye nohlengahlengiso olufezekisayo lokucwangcisa, i-Tonton Sports yakhe umgca wokwenza izinto oguquguqukayo kwaye oguquguqukayo ovumela ukuba umyalelo omnye wenziwe, ukwenziwa ngokufunwayo, kunye nokuhanjiswa ngokukhawuleza. Siphatha ngokulula yonke into ukusuka kwisampuli enye, imizamo yamaqela amancinci, ukuya kwimiyalezo emikhulu. Ii-lines zethu zokuvelisa zingatshintsha ngokukhawuleza phakathi kweentlobo kwaye zihlengahlengise umsebenzi, zicombulule ngaxeshanye imiyalezo kwiindidi ezininzi, amaqela, kunye noyilo olwahlukileyo—ukuqinisekisa ukuba imiyalezo emincinci ayibizi nto kwaye imiyalezo emikhulu ayibanjwa. Ngenxa yale nkqubo yokwenziwa efanelekileyo, ingekrelekrele, singakuphendula ngokukhawuleza kwiimfuno ezifuna ixesha elifutshane ezifana neenkampu zokuqeqesha ezemidlalo, ukwaziswa kweemveliso ezintsha, kunye nemiyalezo ephuthumayo yaphesheya. Ngexesha lokuhanjiswa elizinzileyo nelilawulwayo, siphelisa inkunkuma kwiindawo zayo, sigqibelele ukuhlangabezana neendlela ezahlukeneyo ezibandakanya iminyhadala yezemidlalo eyunivesithi, imisebenzi yeqela lenkampani, kunye novavanyo lwemveliso yophawu, ukunceda abathengi bafikelele kwiingxowa ezingenamrisk, ezikhaphukhaphu.
II. Iminyaka engama-20 Yamava e-R&D: Isiqinisekiso Esiphindwe kabini seZinto eziBalulekileyo kunye noMgangatho
Siyenza iminqweno yezemidlalo iminyaka engama-20 ngoku. I-Tonton Sports—luhlobo lwethu. Abayili bethu bayazi izinto zabo: basebenzisa ukujonga okukwi-3D kunye nokufanisa imibala eququzelelwelwe yi-AI ukuqinisekisa ukuba yonke into ijongeka igqibelele phambi kokuba kuqale ukusika nantoni na. Ngaphezu koko, sakhe imitshintshi omkhulu wezinto ezingaphezu kwama-2000 ezahlukeneyo kunye nezinto ezidibanisa—kwenza kube lula ukwenza nawuphi na umbono ube yinyani. Kwaye ewe, siyahlangabezana nayo yonke imigangatho ephambili yokuthotyelwa, kubandakanya i-FAMA. Hayi kuba kufuneka siyenze—kodwa ngenxa yokuba ukugqama yindlela esiphila ngayo.
Xa kufikwa kwiimveliso zefabrikhi kunye nolawulo lomgangatho, asiyeki ukutyala imali. Sisebenzisana neeyunivesithi eziphambili ukuphuhlisa izinto ezisebenza ngemidlalo ezisebenza ngokwenene kubadlali—cinga ngokubanda, ukoma ngokukhawuleza, ukuphefumla, kunye nokulula kwamalungu amane. Ngendlela, sifumene iziqinisekiso eziphambili ezifana ne-ISO 9001, ukuqinisekisa ulawulo lomgangatho oluqatha ukusuka kwizinto eziluhlaza ukuya kwisambatho esigqibeleleyo. Iinkcukacha zethu zokusebenza, imigangatho yendalo, kunye nokuthembeka kwezihluzi ziyafana nezona zibalaseleyo ehlabathini. Isiphumo sokugqibela: zonke iziqwenga ezenziweyo esizihambisayo zidityanisa ukusebenza kwipro kwaye ziqinisekile.
III. Ubungqina Kwiintshatsheli Zehlabathi, Ukhokela Indlela Kwi-Green Customization
Ukuveliswa ngokufunwayo kwe-Tonton Sports akukhawulezanga kuphela kwaye kugqibelele—kuyavavanywa kumaziko aphezulu ezemidlalo yehlabathi. Izixhobo zethu ziye zaqhubela iqela kwi-German Youth Football League, i-NFL, kunye ne-Japan's High School Baseball Championship. Sikwakhona ukubonelela ngemvume esemthethweni yemiqathango yeqela lezizwe kwi-Paris Olympics kunye ne-Chinese National Ice Hockey Team. Ukusuka kumabala esikolo angasekuhlaleni ukuya kwipodiyamu yeOlimpiki, ukuthembeka kunye nokusebenza kwe-Tonton Sports kuye kwavunywa kaninzi.
Ngelo xesha, i-Tonton Sports iqhuba inkqubo yokwenziwa kwezinto ezilungele indalo: siphambili izinto ezisisiseko ezilungele indalo ezifana ne-recycled polyester, sisebenzise ii-inks ezingenayo i-formaldehyde, kwaye sinciphise inkunkuma ngokunyanzelwa kokushicilela kwedijithali. Xa ukhetha i-Tonton, awufumani nje i-athletic wear yohlobo oluphezulu—uyadibanisa nenqaku elima ngentsebenziswano.
Utshintsho ukusuka kwi-ready-to-wear ukuya kwi-on-demand production akukhange kutshintshe nje indlela amaqela athenga ngayo iimvaba—kwaye buyasichaza kwakhona oko kunokwenzeka kwi-supply chain. Ngala mantla amathathu—kiqela, umgangatho, kunye nokugcinwa—i-Tonton Sports ibonisa ukuba ngokwezifiso akuthethi ukugqitywa. Xa abathengi bakho beyeka ukubuza, "Yintoni onayo?" kwaye baqale ukuthi, "Nantsi into endiyifunayo"—i-Tonton Sports yiyo impendulo.
